To inform about a new line ready-to-serve meals by Calvo available on the market. This traditional Spanish dish is specially developed for the people who don’t have much time, or don’t cook but like to eat well.

Our character became so famous that we decided to create a doll who never forgets his famous circus life and his thundering stomach. If you push his stomach, it growls. Users could win the doll on www.grancircocalvo.es

-70,000 visitors to the website in just one month.

-15,000 product samples distributed as a part of the promotion.-Over 9m conversation topics in the main social networks.

-Most importantly, ready-to-serve meals by Calvo had a 392% increase in sales, and was out of stock for 3 consecutive weeks.