The Canadian Real Estate Association wanted an online presence for young, first time homebuyers. HowRealtorsHelp.ca, was intended to create value for realtors while also providing a comfort zone for those new to the home buying process. The site delivered a tremendous amount of information regarding the services the realtors offer in order to make their house purchasing experience as stress-free and comfortable as possible. Video is used extensively and features a host that guides the viewer through the site. This unique presentation provides an experience that is truly engaging and creates a one to one connection with the viewer.