The Classic faces off the two best football teams in the world. Audi is the sponsor of both. Millions of people talk about the classic. But nobody talks about Audi. So we decided to create an action that would give them something to talk about: The mark of the classic. We customised 2 Audi A1s with the colours of the Barça and the Real Madrid football clubs and we pitted them against each other and hung it on YouTube. We moved the video through social networks. We sent it to influencers. We published in the main newspapers. The result was that blogs all over the world talked about Audi, on Twitter, on YouTube, on Facebook, on news and sports programs.

More than 850,000 views on YouTube. 60,000 'likes'. 10,000 retweets. All together, we reached over 25m people. We got millions of Euros of free advertising. And the days before the match, we increased Audi’s notoriety by 200%.