We focused on the fact that most people are in contact with a variety of media types including TV, computers, smartphones, outdoor and in-store advertising, etc.

Implemented content: Production of just one video. “Actual-size advertising”

Media channels: TV commercial, in-store video, large outdoor screen, and online video on social media

Timeline: On-air broadcasting started in October. Once on-air broadcasting began, sales reached more than 200% of the expected figure.

Scale: The video was produced for 100,000 yen. It was only broadcast on the advertiser’s own TV programs. In-store videos were also owned media. It was an inexpensive, small-scale campaign.

Video production costs were 100,000 yen. In comparison, the results were enormous.

On-air broadcasting started in October. Once on-air broadcasting began, sales reached more than 200% of the expected figure. 1000 boxes were sold monthly. (Normally, a product is considered a hit when its sales reach 500 boxes monthly.)

We witnessed many users going to buy the product at stores after watching the video.