We took advantage of the primary tool for promoting a film premiere with outdoor advertising: its poster.

Posters were placed in strategic locations throughout Buenos Aires a fortnight before the film premiere.

We firmly believe that everybody should get involved in this cause, become aware of the significance of gender violence and the existence of a law about it in Argentina.

So we reinforced the message that the fiction one sees in the film is the reality of many Argentine women.

And we were personally raising the issue with each and every woman that saw the poster in the streets, believing that this woman could be anyone of us.

We took advantage of the primary tool for promoting a film premiere with outdoor advertising: its poster.

Cover art was replicated several times and photos of real victims of violence towards women were placed next to the leading actress. We transformed the story of Laura, the star of Refugiado, into stories about Josefina, Ana María, Ester, Carola and Malena.

In this manner we reinforced the message that the fiction one sees in the film is the reality of many Argentine women.

Posters were placed in strategic locations throughout Buenos Aires a fortnight before the film premiere.

This film was declared of cultural interest by the Legislative Body of the City of Buenos Aires.

And, the most important effect this film release has had is that, since being premiered, many women have reported their situation. And, when asked why they had taken such steps, they stated that one of the reasons was having seen the film.