This video showed the RAV 4's agility in a very relevant way to the target. Filming a pro skater requires extreme precision and agility, and the fun and thrill seeking target is aware of this fact. Also, the skater in the video is Robert Mont, a pro skater who is known for his kickass moves at the streets, so this simple and entertaining demo was something everybody wanted to see.

573,151 minutes of video playtime with the brand on the website, online and social. The equivalent of 1.1 million prime time 30ss TV spots.