Cannes Lions
CRAMER KRASSELT, Chicago / PORSCHE / 2015
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What happens when you try to domesticate a wild beast?
The Porsche Cayman GT4 is not for the masses but rather for a subset within a subculture. In “Rebels Race On,” we see what happens when this wild beast is contained in a society of affluence and conformity.
Offending many and titillating few, the GT4 lurks through the posh city in search of a place more befitting of its menace. As it goes it leaves its mark, the blasphemy of graffiti drawn to shake the snooty inhabitants out of their luxurious comfort zones.
And in the end we see where the car is truly meant to be. On the proving ground for all sports cars, we see the GT4 hit its stride on the storied Nürburgring – itself a famous tribute to graffiti’s unique take on free speech. We see what the car can do. We understand why it’s a misfit.
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