The creative execution of separating the most recognised icon of the Israeli people – David's Star – into two triangles, while it is positioned in famous national and historical events (Winning an Olympic gold medal, getting out of Lebanon etc.,) had conveyed the message about the importance of unity and supported the campaign slogan: "Let's don't disengage ourselves from one another". The creative execution had caused a very powerful and memorable icon and message.

The campaign had a huge influence.

High level of remembering 72% (for comparison-the usual average is 34%).High empathy: 80% on the 2 high level (from 5 levels)And of course it caused, not as the only factor but as an important one, a peaceful process with no casualties.