Cannes Lions
DRAFTFCB JOHANNESBURG, Johannesburg / SONOVISION STUDIOS / 2008
Overview
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Credits
Description
The idea of this campaign was to illustrate how Sonovision Sound Studios help make ads great through superior sound design. A banner on their website featuring a painted war scene (‘The Charge of The Light Brigade’) was created. The viewer gets to experience the different sound effects in the scene simply by mousing over the picture. The message is: that at Sonovision Sound Studios ‘We don’t just do sounds. We create pictures’. By clicking on the banner, the user is taken through to a larger page where he can experience the same concept on a grander scale.