Cannes Lions
DENTSU KANSAI, Osaka / CAPCOM / 2009
Awards:
Overview
Entries
Credits
Execution
We called on Capcom’s big hit game series called "Monster Hunter" for inspiration.The series sold over 8 million units in Japan.
This is an action game designed to hunt monsters by using traps.
Here is the hunting strategy.First we bring in the "Creator Hunter."Just like in the game, we invented traps that game creators would like,and set them in areas where many game developers gather.To further get the word out to more game creators, we showed the device in action on our careers site and on YouTube, as well as on posters.
Outcome
Needless to say, we've been catching the attention of creators.In fact, the number of creator candidates has increased ten fold over last year, and the number hired has increased 5 times.
The game industry has taken notice too, and Creator Hunter has also become a big topic of bloggers. Of course, the image of Capcom has improved, too.
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