Cannes Lions

RECRUITMENT

DRAFT LONDON, London / TDA / 2006

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45% of Modern languages graduates don't use their language skills after graduation. 34% feel they have lost their fluency. Teaching offers those people the chance to keep their language skills alive and polished. We endeavoured to bring these facts alive in a compelling way.

We filmed a classroom or children struggling to say foreign language tongue twisters and then delivered the killer thought: “I do not use my language skills is even harder to say”. We entertained our audience with a heart-warming film but were able to get right under their skin when we presented them with this killer fact.

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