The campaign was centred on the idea that “Capcom must HUNT talented game creators”.First we came up with the idea of the “Creator Hunter” based on the best-selling Capcom game ‘Monster Hunter’. The aim was to inform creators of job opportunities with Capcom by using traps.We invented traps that game creators would like, and set them in areas where many game developers gathered. For creators who are too busy to have a girlfriend, we used the ‘Fake Girlfriend Trap’ and the ‘Real Girlfriend Trap’. For OTAKU creators, the ‘2D Girlfriend Trap’.For sleepy creators who work too much: the ‘Comfortable Pillow Trap’ or the ‘Super Comfy Bed Trap’. And for hungry creators, the ‘Midnight Snack Trap’, etc.

First of all, we set up the campaign named “CREATOR HUNTER”, and began by reporting on the inventing of the traps on a careers site. (Online: July 1, 2008 – October 31, 2008)Next, we carried out a creator hunting operation with these traps, (Event: July 17, 2008 - July 18, 2008 / 3 places in Osaka, August 14, 2008 – August 15, 2008 / 3 places in Fukuoka, September 18, 2008 - September 19, 2008 / 3 places in Tokyo, October 10, 2008 - October 11, 2008 / Kaihin-Makuhari Station (TOKYO GAME SHOW closest station).In addition, we reported the result of hunting on the careers site, on YouTube and on posters (October 6, 2008 - October 12, 2008 / Kaihin-Makuhari Station and many stations).

We caught the attention of creators. In fact, the number of creator candidates has increased 10 fold over last year, and the number hired has increased 5 times.The game industry took notice too, and Creator Hunter also became a big topic for bloggers. Of course, the image of Capcom improved too.