Cannes Lions

RECRUITMENT

LEO BURNETT GUATEMALA, Guatemala City / MULTIVISTAS / 2011

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Overview

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Credits

OVERVIEW

Outcome

-The idea had a 3% response rate. 50% Above previous efforts to reach the same target.-Multivistas only paid the equivalent of 3 television ads, surpassed its contact objectives and meet its hiring needs in one month.

At the end we can say this soap ended without drama, just great results.