Cannes Lions
LEO BURNETT GUATEMALA, Guatemala City / MULTIVISTAS / 2011
Overview
Entries
Credits
Outcome
-The idea had a 3% response rate. 50% Above previous efforts to reach the same target.-Multivistas only paid the equivalent of 3 television ads, surpassed its contact objectives and meet its hiring needs in one month.
At the end we can say this soap ended without drama, just great results.