These internet banners appeared in conjunction with a television, print and poster campaign. The banners utilize some of the most commonly found icons viewed on PC's whilst surfing the net.When the user rolls over the banner, his arrow icon turns into one of these icons and a white border surrounds it in the shape of a classic print layout. The name of a product or service is written in below, revealing that the icon has been used laterally to create a small advertisement. For example, the hourglass icon is used to advertise two minute noodles.The line, "if you see ads in everyday life, it's time to see us", is then revealed, along with the AAA School of Advertising logo.