Cannes Lions

Recycle the noise, silence the city

BETC, Paris / PEUGEOT / 2020

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Overview

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Credits

OVERVIEW

Background

Our cities are getting louder. Car manufacturers play a major role in this. For Peugeot, the future of cities lies in the future of mobility. That’s why we decide to take advantage of pollution… to make it useful.

Strategy

With the new PEUGEOT e-208, the future isn’t only exciting, it is also quieter.

Execution

Made by thousands of efficiency improved piezoelectric sensor, we put our billboards in the loudest place in Paris to charge the new e-208. (Around 3% in 24h)

The technology is experimental, but very promising. That’s why we put our R&D work in open source so engineering schools can download it and improve it for the next generations.

Outcome

Over 200 PR Articles

50M social media impressions

Over 5 thousand downloads

The new e-208 became the best selling car in France and it was the biggest launch for a Peugeot car in the past 10 years.

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