Dia Supermarket, is one of the biggest retail chains in Brazil. And has just launched Dia Delivery Service, their e-commerce platform. With the success of the service, part of the strollers and grocery baskets became useless. So we took them to built a playground for kids at a square in São Paulo. So parents could use the time they saved for not being at the supermarket to enjoy with their children. This way, we could remind people that when they shop online with Dia Supermarket, they have more time to enjoy other things.

After the success of our new Delivery Service, we went through more than 100 of our stores in São Paulo and detected a number of unused supermarket strollers and grocery baskets. We brought in a metalworker with large experience on playground building to transform the unused pieces into playground toys.

After two weeks of the event, we detect an increase of 14,89% in or website visitors and huge numbers of sharings and comments on our social media.