The Tickerbox Race, a unique Twitter-based game where you race a soapbox of your choice on an obstacle course of tweets.

For racers, the longer you stay on the road, the more points you get. But you could also participate by tweeting about the race and using the #tickerbox hash tag. Every tweet becomes an obstacle that could knock another racer out. Goodies were on offer for both the best racers and people whose tweets knocked racers out.

The Tickerbox Race, a unique Twitter-based game where you race a soapbox of your choice on an obstacle course of tweets.

For racers, the longer you stay on the road, the more points you get. But you could also participate by tweeting about the race and using the '#tickerbox' hashtag. Every tweet becomes an obstacle that could knock another racer out. Goodies were on offer for both the best racers and people whose tweets knocked racers out.

Over 14,000 unique visitors played the game several times in just a period of one week. Redbull.in got 470,000 views. The Tickerbox Race played a huge part in making the overall campaign successful. Over 700 soapbox design entries were sent to us - 500 more than our target of 200 entries! On the day of the race over 15,000 people showed up. The race was covered by the city's prominent newspapers and television channels. But most of all, every one present had an absolute blast!