INSIGHTSmoke filled spaces like bars, disco’s and clubs cause eyes to turn red. IDEABy means of a drink coaster, REDOFF eye drops, reminded people who attend these places, they could get the red out fast. EXECUTIONA specially devised drink coaster displayed a message, which appeared when a glass was placed over it. HOWThanks to a unique printing technique, which reveals the ink when it comes into contact with cold temperatures, the following message appeared:Eliminate the evidence in your eyes. REDOFF.