In Japan, glucose, which acts on concentration, is widely eaten by students who survive tough entrance exams.

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Morinaga Ramune, which was created 50 years ago and is becoming an aging brand, took on the challenge of attracting high school students as fresh users.

The goal was to appeal to high school students that Morinaga Ramune helps them concentrate especially for studying for entrance exams.

The main character is a high school student studying for an entrance exam. The concentration provided by the Ramune is metaphorically represented by a red sheet, which is indispensable for studying for the entrance examination. The story depicts the presence of Morinaga Ramune by students taking an entrance examination.

Successfully, Sales lifted +41%

More than 90 percent of users on Twitter responded favorably.