The idea was to « democratize » lubricant so we started from a simple observation : today, someone who’s offering flowers to a partner seems to be thoughtful. But most of the time, there’s a hidden intention behind and finally, it’s often a selfish move.

However, if we really think about it, bringing lube will give more pleasure to your partner.

It’s a far better way to take care of her/him.

This film deflects the codes of romance. It shows magnificent flowers while we hear people express the desire of being pampered by their partner. This film shows flowers as an old fashioned way to take care of someone.

Because if you really want to please someone you love and have a great time, lube is better than flowers.