Cannes Lions
FoxP2, Cape Town / DAIRY CONSUMER EDUCATION PROGRAM / 2012
Overview
Entries
Credits
Description
To get across the invigorating energy milk provides, we decided to use the most lethargic creatures on earth to illustrate the point: The undead.
Outcome
All 15 targeted editors received a unique, personalised sculpture of themselves and 7 articles and advertorials appeared within weeks of delivery, generating R204,052 worth of exposure on an overall budget of only R45,000.
Similar Campaigns
6 items