Cannes Lions

REDISCOVER DAIRY

FoxP2, Cape Town / DAIRY CONSUMER EDUCATION PROGRAM / 2012

Film
Film
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Overview

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Credits

OVERVIEW

Description

To get across the invigorating energy milk provides, we decided to use the most lethargic creatures on earth to illustrate the point: The undead.

Outcome

All 15 targeted editors received a unique, personalised sculpture of themselves and 7 articles and advertorials appeared within weeks of delivery, generating R204,052 worth of exposure on an overall budget of only R45,000.

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