A notebook is seen in the frame. A hand comes into view and begins scribbling the production cost for a commercial. All the costs, from script writing to transport and lighting equipment are listed. When summed up the total value does not refer to currency as expected but to CO2 amount.

And thus we understand that this is not the budget for a commercial but to calculate the harm of the commercial to the environment.

Voice Over: Everything has a carbon foot print.

The hand draws a line over the total as if to say “rejected” and closes the notebook.

Voice Over: Even this commercial.

We see the logo on the notebook and the following appears on the top right of the screen. “ This film produced only 2 kg’s of CO2”Voice Over: Turkish Environmental And Woodlands Protection Society