Newly repositioned as the wine for people seeking adventure and exploration, Redwood Creek wanted to build awareness and differentiate itself from the competition. Our task was to bring the offline campaign to life online and create an experience that was completely different from a typical wine website. Using some elegant digital animation, we created a uniquely tactile and deeply immersive experience that provided plenty to explore. Not to mention, it went a long way to help differentiate the brand in a very cluttered category.