Ray-Ban x Reflections was activated on social media channels and allows Ray-Ban fans to share their photos and contribute to an inspirational visual universe with their personal Reflections. Further engagement is encouraged by using the user generated content online. The Reflections are used throughout different media channels to showcase the inspirational visual Ray-Ban universe. The brand curates the content and inspires with amazing fan pictures created with the app.

Launched at the end of January 2015, the #Reflections app has been downloaded well over 30,000 times. And tens of thousands of #Reflections have already been created. The concept was shared on social media and featured on various websites and blogs throughout the world wide web like Contagious, Marketing Land, Adformatie and others. And, last month the app was rewarded with a Mobile of the Day by The FWA.