Consul products are designed for lower classes where the Frost Free fridge is highly yearning. In order to stimulate purchase, “wet floor” safety signs - that are usually used by retailers in case of recently cleaned floors - were adapted. This way, they brought a “Dry Floor” message, in a clear reference to the main feature of the fridge: it doesn’t get the floor wet.The message said: “Where there is Consul Frost Free, there's no wet floor”.

The gift distribution has increased the number of visitors to the Consul Stand in the P.O.P.