Cannes Lions
FAMOUS BRUSSELS, Brussels / REFUGEE AID BELGIUM / 2009
Awards:
Overview
Entries
Credits
Execution
To show this painful reality we simply forced normal people like you and me to trade places with the official jury and in this way experience the inefficiency of the procedure.5 real refugees were seated in a glass house in the centre of Brussels. Passers-by were asked to participate in ‘The Refugee Game Show’ and vote for their favourite refugee.Only the winner could stay in Belgium, the others were to be deported. Just like the government officials the passers-by had to make a tough, life changing decision based on just a few simple facts : name, age, place of birth and most important of all, looks.
Outcome
The campaign came on every newsbroadcast, made every paper and was spread on several blog sites. We also reached the parliament. 6 months later the law concerning refugees waschanged.