Cannes Lions

REGA AIR RESCUE PATRONAGE

WALKER, Zurich / SWISS AIR-RESCUE REGA / 2009

Film

Overview

Entries

Credits

Overview

Description

Drivers emerging from their cars to look for the cause of a traffic jam, quickly realise there has been a serious accident up ahead.Concerned mothers, anxious fathers and frightened children gather around the seemingly lifeless form of a young girl in the road.The girl’s body slowly appears to float up into the heavens, only for us to discover that she is in fact being rescued by a Rega air-ambulance, and is indeed still alive.The caption informs us that 1 in 12 of the Swiss population will benefit from Rega’s air rescue service.

Similar Campaigns

8 items

Snooze

COSSETTE, Montreal

Snooze

2021, AMNESTY INTERNATIONAL

(opens in a new tab)