Rejoice comb stickers were strategically placed at the base of escalators in malls and pedestrian underpasses. The escalator’s grooves seemingly looked like hair strands that glided through the comb’s teeth.

In the Philippines, malls have become the park of the average Filipino. With the strategic and creative placement, an estimated 100,000 people in each mall were exposed to the stickers everyday. At the minimal cost of USD 80 per sticker, the ambient provided superior cost-effectiveness and increased top-of-mind awareness for the brand.