Working with SBAB, we wrote a Manifesto for better banks – a pledge that was to be delivered to the big four

Rather than sending the manifesto via post, over 80 dedicated SBAB employees ran a 400 km relay from their headquarters in rural Karlstad to Stockholm. Our destination? The big banks’ headquarters in Stockholm. And of course, we invited them to welcome us at the finish line.

Through TV, print, and online displays people were encouraged to visit the campaign-site to interact, in real-time, with our runners. They could also vote on challenges that our runners needed to complete.

The target audiences were 3-fold; SBAB employees, existing and new customers. Response within the company was postive with 25% of employees immediately volunteering to run in the relay.

Response and engagement on the campaign site created strong relationships with new and existing customers.

During that time 130,000 visitors spent an average of 7 min 32 seconds on the campaign-site. SBAB acquired one new customer every minute.

Awareness of the brand, increased by 340% post-campaign launch. Quite significant, considering the campaign only ran for 10 days.