Relicalm from Cipla Pharmaceuticals, is a natural calmative tablet proven to provide up to 5 hours of calm. We were briefed to dramatise this key benefit for our audience of stress-conscious women.

We knew that our target market would often turn to “soothing” audio to calm themselves down. However, after hours and hours of listening to those repetitive sounds, they felt anything but calm. We used this insight to highlight that the calming effects of Relicalm really do last for up to five hours, unlike many of the other calming methods available today.