Cannes Lions

Renard

HAVAS PARIS, Paris / KFC / 2022

Film
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

The film is made up of images from surveillance cameras installed around a KFC restaurant. It's night, everything is quiet and suddenly a shadow sneaks in, it's a fox! We discover it on the following shots, filmed by the other cameras, which snoops around, attracted by the smell of the chicken. The film ends with a shot of the fox scratching at the door in the hope of tasting some crispy chicken: Real chicken lover are hard to fool.

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