With the objective to send a Christmas e-card to the people registered for the Renault Newsletter, and also to Internet users aged 18-55, we offered them an original interactive tool with which they could send their own personalised Christmas e-cards. Through the concept "This Christmas the best gifts are your own words", the users find themselves in a kitchen, by the refrigerator, where there are word magnets they could use to create their own personalised messages send them to whoever they wanted.