Our brief was to get the New Clio on the consideration list of style conscious 25-35 year olds; buying a car is an emotional decision and we needed to get under their skin. The off-line creative focussed on ‘French Car, British designers’ but the online creative goes further and takes the user on a journey to France and back again. We take the car apart and let the user explore the design detail with a non-petrol-head commentary. A driving game lets you build and drive the car, while a music mixer lets you create your own soundtrack.