For the launch of the new Clio Station Wagon, Renault capitalizes on the duality of the product, desirable and familial. To position Clio Estate as a car for fathers who didn’t give up their love for automobiles. A woman tells her husband that he’s going to be a father. Crazy about this good news, the young man paints what we think is a little boy’s room but it turns out to be a garage. He will finally be able to buy himself the new Clio Estate as a dad. “Happiness never comes alone”.