When we talk about a car in advertising, we always highlight power, design, safety, comfort, status, image etc. But today it is time to talk about something else… something else, that matters.

Before its official launch, the new Renault Austral has been talked about. Talked about its design.

Whether we like its design or not, for us it didn't matter, because what really matters, and what makes this great SUV such a different vehicle, is the efficiency of its engine.

Its high performance, low fuel consumption and very low CO2 emissions make the Renault Austral engine a champion in its category. Renault is proud of this and wanted to make it known.

It's time to talk about the engine again.

The music "nothing else matters" was part of the idea, part of the philosophy of our film.

This amazing song resonated in our heads since the conception of the idea. These 3 emblematic words of Metallica perfectly summarize what we wanted to tell about this car.

And so that everyone can admire the beauty of this engine, we did not wanted to deconstruct the car in our factories, but with a certain poetry, lightness and a touch of dreaminess, we deconstructed the vehicle for all to see in the street.

A ballet of robots makes us discover little by little the beauty of the engine, like a piece of jewelry, following the reorchestrated track of Metallica; Nothing Else Matters.

Classic TV:

• 959 GRP (as well as 346 GRP Qatar CDM)

• 95% coverage

• 10 reps

• 184 millions contacts

Digital:

• 121 millions impressions

• 30 millions completed videos

SoMe (Facebook / Instagram / Linkedin / Twitter compiled):

• + 3200 publications for 39 countries

• 97,482,834 impressions (79,009,195 paid / 18,473,639 organic)

• 239,907 interactions generated

• 1.30% virality rate (ratio of interactions to organic impressions)

Tik Tok:

• + 3.5M views generated