The event took place at the futuristic City of Arts and Sciences and the Valencia Trade Fair. The idea of the show was to make an overall experience from beginning to end, not just a schedule with different episodes. For the General Session, the auditorium was wallpapered as a warehouse where endless boxes guarded the new car. A semitransparent projection screen allowed many live visual tricks, such as floating screens or several cars that surprisingly appeared on-stage. At the exit, an outdoor exhibition before moving onto the artificial lagoon for the gala dinner. While dining, water came alive and dozens of dancers performed an exclusive musical which combined pyrotechnics, water shooters and screens, live music, projections, lighting effects and 24 cars on-stage. This original show was exclusive for Renault executives, being substituted on the following three days by a Brazilian carnival led by Carlinhos Brown, who performed among our attendants.

The nature of the event, presenting the car and boosting corporate pride and confidence, makes traditional advertisement measure methods not applicable. In any case, the satisfaction questionnaire handed to attendants and managed by Renault gave out a 9.3 average appreciation out of 10, the highest ever reached by internal events.