Cannes Lions

RENAULT MEGANE

PUBLICIS DIALOG, Frankfurt / RENAULT / 2004

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Description

The folder was designed like the original German driving licence test document. We used the same Layout, the same kind of pictures, tonality, the same mechanism to answer the questions. All questions fit to the advantages of the Renault Megane. A very funny and observant folder that communicates all the benefits and advantages in a playful way.

Also in the package there were two Mégane model cars with a magnet attached. The driving school teacher can use it to demonstrate drive situations.

Outcome

High dealer involvement - 80% of all dealers.In all, thirteen cars were sold after two weeks.Test drive and acquisition is still ongoing.

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