The aim of the campaign was to associate the Renault brand, and specifically the Megane Scenic 4x4 product with skiing, thus boosting values of competition, adventure and freedom, and positioning the product as being young, modern and dynamic.This piece, therefore, developed in Macromedia Flash, places the spectator on a ski run and asks them to take part in a downhill competition, negotiating the different gates and reaching the finishing line, where the solution will be found: Renault Scenic 4x4 "puts you on the right track ... ".It is therefore a teaser banner which provides an interactive game that the spectator must solve, a microsite automatically appearing in which the concept is developed and the product is publicised.