Fleet Managers were sent a pack containing a brochure in which the headlines talking about the car’s numerous refinements were set so small they could only be read with a magnifying glass – which was enclosed. The line on the outer asked you to: “Take a closer look at the new Renault Mégane.” The idea is taken the whole way through, with only the terms and conditions being set at a legible size - and titled: “The large print”.