Cannes Lions
PUBLICIS CONSEIL, Paris / RENAULT / 2024
Overview
Entries
Credits
Background
Renault Megane, the first vehicle in the Renaulution launched by Renault three years ago, is positioned at the heart of the C-segment as the 100% electric hatch that meets the needs of both private and professional drivers.
Execution
Colour grading was a major challenge: to make scenes from two iconic films coexist realistically with shots taken with the Renault Megane E-Tech. Work began with the remastering of Easy Rider and Thelma and Louise to maximize their quality and blur the effects of time. It was a delicate job, to avoid altering these road movie masterpieces. A unique grain, typical of the genre, was then applied to all three films. Finally, the meticulous colour grading of our sequences with the Renault Megane allowed us to create this harmony and the illusion of unity of place and time. The same blue sky, the burnt look of the same desert grasses, the atmosphere of the same campfire, the wear and tear of the same asphalt, the light of the same sunset... A single road movie created from shots separated by decades.
Outcome
Renault Megane, the first vehicle in the Renaulution launched by Renault three years ago, is positioned at the heart of the C-segment as the 100% electric hatch that meets the needs of both private and professional drivers.
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