In 2022, Renault became the new premium partner of Roland-Garros. Renault imposes its style and logo on the tournament, playing with the lines of the court and uniquely installing its emblem, even on the net. This partnership is a perfect opportunity for both brands to promote their common ambition: to make France shine in the world. For this second year, Renault will empower this partnership with an exceptional film.

In this dreamlike film, the clay falls from the sky like snow, covering the streets and cities around the world. From Europe to Asia, passing through Latin America, amateur and professional players from all over the world celebrate the arrival of the Roland-Garros season. With a racket in hand, the whole planet starts playing tennis in the street, on rooftops, in the forest, and in gardens all covered in clay. Renault opens the best season.

The film will be broadcast on TV, digital, and social media before and during the tournament. Renault has also given carte blanche to artists to interpret the brand emblem in partnership with Roland-Garros. The visuals will be displayed at the Auteuil metro station in Paris, like an art gallery. They will also be posted on social media.

In the middle of May, the original music of "It's the Most Wonderful Time of the Year" aims to capture and reflect the excitement and joy of opening Roland-Garros. Renault's ambassadors also join the film to celebrate the event: Diede de Groot, Felix Auger- Aliassime and Lucas Van Assche play along with all players from around the world and join them in their frenzy.

Published in Europe, the spot generated 2M impressions without a media boost. There were 17K interactions, hence a 1,66% virality rate vs. a 1,2% benchmark FY2022. Post-tests show that TVC achieves all its objectives in terms of impact, strategic fit and motivation