Cannes Lions
PUBLICIS BRUSSELS, Brussels / RENAULT / 2012
Overview
Entries
Credits
Execution
To help people remember where the gas tank is, Renault offered a brand new option with the new Scenic: the colored fuel flap. When buying a Scenic, people could actually choose a fuel flap cover in yellow, red, green or any other striking color that will constantly remind them what side their gas tank is at.
Outcome
The campaign ran in February. During this month 525 Renault Scenic were sold, 175 of which with a colored fuel flap. All of them now still draw the attention on the engine’s low consumption.
Similar Campaigns
12 items