How do we communicate numerous offers across the range. With too many offers to communicate in one advert/communication, the idea was to create the following thought: "With so many great offers on the Renault-range, we bet you can't get our Dealers to say NO to a deal". The idea was developed to create 'an event'. The countdown mechanism in press/radio and online-advertising, created a sense-of-urgency, that these offers were so good they would only last for a period, leading up to a Dealer weekend event where customers were challenged to get a Renault-Dealer to say "No".... which was impossible with such great deals.

Anecdotal feedback from the Dealer network, was that they saw a significant amount of increased footfall into the Dealer network around the offer weekends.Renault order bank saw a shift during the course of the initial activity, which resulted in two similar campaigns running in early Q1 of 2008.Web traffic from the online advertising for this creative saw an uplift versus historic tactical activity.Dealers were seen to actively embrace the idea, with unprecedented numbers of Dealers, taking the creative idea into their very own local marketing activities, in Press and local direct marketing campaigns.