Raise the curtain for the teletheatre! An entire evening of television is presented on a stage, starring the Twingo in the leading role. Nine channels with 13 broadcasts, including ring-tone commercials, animal documentaries or teleshopping, all in the typical style of their genre. Users at home can participate in the events on stage, simply by clicking. Each scene is assembled or disassembled at the push of a button. In addition, viewers can influence the action or switch to the manual camera on stage. And during the quiz show, viewers answer via mouse.

Raise the curtain for the tele-theatre! An entire evening of television is presented on a stage – starring the new Twingo in the leading role. Including feature films, ring-tone commercials, animal documentaries or teleshopping – all in the typical style of their genre. Viewers at home can participate in the events on stage – via the remote control of their DVD player. Each scene is assembled or disassembled at the push of a button. In addition, viewers can influence the action or switch to the manual camera on stage. And during the quiz show, viewers can answer via remote control. Even the test picture is part of the 60-minute-long interactive show.

The tele-theatre reached its target group more than 500,000 times through personalised mailings or national distribution in video shops.32% are curious about the new Twingo12.5% plan to purchase it within the next twelve months27% of visitors on the weekend of the première are DVD recipients66% have watched the DVDMore than 40% rate the DVD as “good” or “excellent”81,764 people attended the première at the dealerships in total4,319 people made arrangements for a test drive