The challenge was to celebrate this date and collect stories about Renault drivers with their Renault cars.

If the idea was to invite Renault owners to write their stories, we seek the most appropriate and interesting way to provide that. Therefore we created an inspirational font with tyre brands so that Renault owners could write their stories in two font styles: Renault Tyre Type Urban and Renault Tyre Type Offroad.

We provided to the Brazilian Renault followers a new way to write their stories, creating a new media where no other brand had ever been. Many downloads were made on site: www.renaulttyretype.com.br