While the image campaign brought the emotions across TV, print, Out-of-Home and online media we created brand experience via a one-of-a-kind interactive digital ambient installation unlike anything people had seen before. To bring it to life and to gain maximum attention, we identified Frankfurt Airport with over 53 million travelers per year as the perfect arena. On a huge multiple HD video wall people could illuminate an impressive city skyline by powering virtual wind turbines simply with the movement of their arms and hands – generating virtual green energy in real time. Instantly, users were able to share their generated energy high scores on facebook via a touchscreen interface. We literally moved people and demonstrated in a simple, playful and engaging way how green energy is produced by GE wind turbines … and emphasized that GE is an innovative member of Corporate GErmany.

In just two months the campaign generated - More than 500 hours of intense live consumer involvement - Over 720 million contacts- More than 15 million contacts on-site- Brand awareness increased from 21% to 47% - Perception of “GE’s products improve the quality of life” rose from 38% to 49% Finally, in line with GE’s position as leader in innovative technology the GEsture recognition technology gave a first-time glimpse at the future of digital-out-of-home advertising and displayed a new level of interaction between brand, medium and target group. GE truly moved a nation.