With the last Rennie campaign created in Summer and airing in autumn the Rennie business was basically complete for 2014. So at the end of the year to keep the spirit up and stay in touch with the client we wanted to create something special, making ourselves visible one more time. On top of the traditional Seasons Greetings we wanted to set a real highlight for Rennie.

Christmas is the time of year when tummies suffer the most. Heavy Christmasmeals, alcohol, stress with gifts under the tree, annoying relatives visiting... all of which upset the stomach with various consequences: Heartburn and a feeling of fullness. Perfect time for Rennie to jump in and make sure everything’s brought to a good end! Starting at the 24th of December and ending at the 1st of January, we filled exactly this gap with our Rennie-calendar, that led to a happy end for the stomach door by door.

Results 83% of the recipients responded with personal thank-you-mails to the agency‘s executive board. On top of that the mailing was mentioned at the client‘s year end talks as evidence for the agency‘s creativity and initiative. But the biggest success: Next year Bayer considers equipping its sales reps with the Rennie-Happy-End-Kalender as year‘s end-incentive for pharmacies. Truly, the calender strenghted our standing in general and served as a positive opener in our first meetings at the beginning of 2015.