To illustrate how the violation of Press Freedom would increase each and every person’s life, we got hold of their first source of information: their favoured daily newspaper. Cooperating with “Die Welt“ and “Welt Kompakt“ we had these two big German newspapers being released with completely blank cover pages. Only a small advertisement was put up to communicate our message: This is how your newspaper would look without Press Freedom. The ad linked to the organisation’s website. Also the initiative was featured on the newspaper’s website www.welt.de.

The newspaper’s total circulations summed up to 265,000 – the total hits on the “Reporter ohne Grenzen” website increased by 700 % to 270,000 on the release date. In May donations went up by 63 %. Furthermore the initiative was widely featured and discussed in other newspapers, such as Bild, Germany’s largest newspaper, as well as on various online and social media platforms (Facebook, Twitter) and on German National Television.