Cannes Lions

REPORTING DOMESTIC VIOLENCE

McCANN ERICKSON ROMANIA, Bucharest / ROMANIAN ASSOCIATION FOR PROMOTING WOMEN'S RIGHTS / 2008

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In Romania, every 4 days, a woman dies of domestic violence caused injuries.The problem is that people don’t act because they fear it could get them into trouble.We came up with a solution so people could act without leaving their comfort zone.So they would be able to report the incidents while still being able to preserve anonymity.

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Shortlisted Cannes Lions
BLUE LINE DOMESTIC VIOLENCE HELPLINE

McCANN ERICKSON ROMANIA, Bucharest

BLUE LINE DOMESTIC VIOLENCE HELPLINE

2008, ROMANIAN ASSOCIATION FOR PROMOTING WOMEN'S RIGHTS

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