Since it can no longer be a physical newspaper due to the seizure by the dictatorship of the facilities of La Prensa de Nicaragua, so it has been hit economically and its perception among the public has diminished.

The problem is to get the newspaper La Prensa de Nicaragua to regain the cultural and social relevance it has had for almost 100 years on the day of the journalist.

The challenge is to create an action that puts us back at the forefront of information in Nicaragua and the communication of the truth, to challenge the impositions that have made it impossible for us to circulate for the last four years and make a statement to achieve a social impact to restore hope to a country that is submerged in dictatorship.

La Prensa is a newspaper by Nicaraguans for Nicaraguans, that's why on Journalist's Day we joined the people to achieve the impossible. To make a printed newspaper inside the country again.

Using the right of free navigation that Costa Rican boats have in the San Juan River of Nicaragua, Nicaraguan territory, we infiltrate a team of exile journalist in the country under the dictatorship nose, where the special edition was written, edited, and distributed after four years of not being able to do so. That the right to information in the Nicaraguan territory has been disappeared by the dictatorship.

We designed an edition that could be printed in different formats, to accommodate the different printers that Nicaraguans had at their disposal in their homes, and we distributed it through direct channels and then Nicaraguans were part of the distribution chain through WhatsApp where our edition reached thousands of people.

By taking the risk of confronting the dictatorship with information and truth, La Prensa de Nicaragua connected with an important message to all Nicaraguans, that it is still possible within the regime to confront it.

This emotional connection achieved by our action to return to our territory, with our journalists who were once expelled for fear of being arrested, tortured, or killed. It struck a chord of national sensitivity that caused our edition to be distributed organically to more people than we could reach directly.

Thus, creating a protest movement in which our newspaper was the main protagonist. Nicaraguans were able to recover their right to free information thanks to the courageous action of La Prensa journalists.

We created an expectation with videos where we talked about a "return" something that for more than 1 million Nicaraguans who fled is impossible.

These videos were distributed on all our social media and created a conversation about "who" or "what" was going to return and above all how this was going to be possible.

On the journalist's day, we launched the video telling how we managed to do what we had not been able to do in years, write, edit, and distribute from our territory. We were returning the right of Nicaraguans to be informed. At the same time, in all our distribution channels we sent the file of the edition.

From then on, Nicaraguans took charge of everything, the massive distribution of this material reached hundreds of thousands of people who became part of our distribution chain and took it as a way to protest against the regime.

- We went from having zero presence for four years in the country to becoming the most shared material on the day of the journalist by Nicaraguans and creating a chain movement that distributed our special edition everywhere.

- 350k direct impacts in the first hour.

Visits to the website went up 120% the first two days after the action.

- We went from having 0 printing room to having thousands all over the country.

- Hundreds news outlet cover the action earning more than $500,000 in PR.

- The people of Nicaragua took back the spirit of resistance thanks to our edition by uploading their social networks as a symbol of protest. The first mass protest since 2019.